Videos to promote Government services
Business Recovery Advisory Service (BRAS)
About
We created a mini-series featuring four small Victorian businesses who received assistance from the Business Recovery Advisory Service (BRAS) to recover from hardship and disasters.
Our brief was to produce promotional screen stories highlighting the benefits of BRAS and to drive sign-up to BRAS.
Partnering with Melbourne Innovation Centre and Business Victoria, we provided a complete video production package including everything from creative development through to delivery.
We customised the content for multi-platform publication, producing a two-minute video for the Faces of Small Business exhibition, a thirty-second version for the social media campaign, and still photography.
Explore the Pureflow Total Exterior Cleaning article featuring our video and photographs.
Project scope
Customised videos for multi-platform delivery
Widescreen master for Youtube with closed captions
Square crop Facebook ads with open captions.
Credits
Produced, directed and edited: Glenn Dixon.
Additional cinematography:
Bayden Findlay.
Outcomes
Online videos
Branded Documentary
Pureflow Total Exterior Cleaning
While the 2019 Mallacoota bushfires brought devastation and tragedy, Pureflow was one of few positive circumstances to emerge from the flames. The business, operated by Luke and Corey, was founded to help in the wake of disaster, offering its services as a way to assist regional Victorians with bushfire safety.
Pureflow, operated by Luke and Corey, soon teamed up with the Business Recovery Advisory Service, paired with advisor Phil East, to ensure the business was sustainable, profitable and thriving.